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click-through
Last modified: Tuesday, February 11, 2003 

The process of a visitor clicking on a Web advertisement and going to the advertiser's Web site. Also called ad clicks or requests. The click rate measures the amount of times an ad is clicked versus the amount of times it's viewed.

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related categories

Online Advertising

World Wide Web

related terms

CPC

CTR

hit

meta ad

splash page

unique visitor

user session

Web page


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