You are in the: Small Business Computing Channelarrow View Sites +
Small Business Technology
» ECommerce-Guide | Small Business Computing | Webopedia | WinPlanet |  »Close
Enter a word for a definition... ...or choose a computer category.

   Term of the Day
   New Terms
   New Links
   Quick Reference
   Did You Know?
   Search Tool
   Tech Support
   Webopedia Jobs
   About Us
   Link to Us

talk to us
   Submit a URL
   Suggest a Term
   Report an Error
Internet Lists
Internet News
Internet Resources
Linux/Open Source
Personal Technology
Small Business
Windows Technology
xSP Resources
Corporate Info
Tech Jobs
E-mail Offers
  Be a Commerce Partner

Last modified: Tuesday, September 21, 2004 

(1) Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. There are opposing views as to whether or not cloaking is ethical. Opponents see it as a bait-and-switch, where a Web server is scripted to look out for search engines that are spidering in order to create an index of search results. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines, such as Lycos, Hotbot and Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary in order to protect the meta data, as only the spider is supplied with the meta tags.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

(2) In e-mail distribution, cloaking is the act of masking the name and address of the sender so that the recipient does not know who sent the e-mail.

E-mail this definition to a colleague

For pages about cloaking . Also check out the following links!

Related Links

Ending The Debate Over Cloaking 
Why people have traditionally cloaked, how XML feeds these days provide a form of approved cloaking and why the bigger issue to focus on isn't whether cloaking is allowed but instead whether paid content gets more liberal rules about acceptability.

Search Engine Cloaking
Stealth technology for the search engines.

Web Site Cloaking and Search Engines
Cloaking is where the page delivered to search engines is different from the one displayed to visitors. The purpose? To hide content from search engines. But should you use it?

related categories

Electronic Commerce

Electronic Mail


Search Engines

related terms


meta tag

search engine


Give Us Your

cloaking Products :

Top Store Offers:
Luxury Divas  4.99Soft and warm, you're going to love this wrap cloak!  Big and comfortable with deep, rich color tone, this wrap will go anywhere and accessorize anyt...  149.95Alpaca Direct 50% Alpaca, 50% Acrylic Delicate, hand-crocheted floral borders Includes matching scarf Available in camel as shown in picture * Ships I...
Amazon Marketplace  49.99Hooded Peasant Cloak. Cloak includes a slit for hands on each side. Machine Wash Cold Water, Tumble Dry Low. 100% Polyester. One Size Adult Search Fir...
Great Gift Ideas Etc  56.95These BRAND NEW sexy soft 100% alpaca wool cloak cape wrap poncho coats are both luxurious to touch and cozy comfortable to wear.  They are heavie...
Great Gift Ideas Etc  56.95These BRAND NEW sexy soft 100% alpaca wool cloak cape wrap poncho coats are both luxurious to touch and cozy comfortable to wear.  They are heavie...

Compare all matches:
29 Store Offers

JupiterWeb networks:

Search JupiterWeb:

Jupitermedia Corporation has three divisions:
Jupiterimages, JupiterWeb and JupiterResearch

Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Jupitermedia Corporate Info | Newsletters | Tech Jobs | Shopping | E-mail Offers